Specialist translation & creative adaption of advertising copy and marketing materials

Transcreation Agency
Transcreation Agency
Glocalisation, the new globalisation

April 3rd, 2023, 05.59pm

The more efficient approach to ‘going global’. Pronounced Gee-localization, is the new term that defines a new way for companies to ‘go global’ and is a replacement to the latter term ‘globalisation’. Glocalisation is a concept that in a global market, a company would make a product or service more appealing to the local market … Continued

READ MORE Transcreation is different

April 3rd, 2023, 05.30pm

How transcreation differs from translation Anyone that works in the Transcreation industry, alongside translation, would know that it is not as simple as source, software and then output. A transcreator is a person that is, in a way a copywriter, that will not only translate the text but copy write the text into a new … Continued

READ MORE Transcreation faux-pas

March 28th, 2023, 04.45pm

Whilst translation dates back to around the 1st century BC, with adaptations of ancient texts diffusing knowledge amongst the powers of the Roman and Greek empires, transcreation is a relatively new concept. Transcreation goes one step further than standard text translation in that it looks at the whole message that needs conveying in another culture, … Continued

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