April 18th, 2023, 05.56pm
We believe the our translation, localisation and transcreation services are second to none. Our dedicated teams of translators, designers and developers work tirelessly to ensure that we deliver projects on-schedule and on-budget time after time. We have years of experience translating and localising copy for our customers no matter what the size and how tight … ContinuedTranscreation of visual elements
April 18th, 2023, 04.00pm
Transcreation, or creative translation, is the adaptation of a creative work into another language or culture rather than a simple, direct translation. This is most often applied to the text of an article, with transcreation being applied to maintain the feel of the copy across different markets. However, an oft neglected part of transcreation in the translation of … ContinuedWhy Use Transcreation?
April 3rd, 2023, 06.37pm
At the Transcreation Agency, our belief is that transcreation requires much more than just a translator fluent in their native tongue. Grammatical correctness is not all that you need to put your message across in another language. In a world where it is ever more important to promote yourself across multiple nationalities, it is important that … ContinuedGoing Beyond Words, the “Art” of Art Asset Localisation
April 3rd, 2023, 05.24pm
The importance of good advertising is obvious, knowing your audience and what appeals to them should be paramount to your company. But when your intended audience consists of a huge customer base spread across many nationalities and ethnicities it becomes almost impossible to appeal to everyone, especially with a single unchanged campaign. And this is … Continued