April 18th, 2023, 05.47pm
When to consider transcreation Our customers invest in professional copywriting, design and development services in order to inform their audiences, also for thier capacity to penetrate target audience and motivate them to perform desired actions. These messages can easily be lost in straight forward translation due to the translator not necessarily understanding the intention behind … Continued
Guide to transcreation/marketing translationMarch 28th, 2023, 03.09pm
Getting started Transcreation is the adaptation of brand content to fit another culture and thus produce the desired effect amongst consumers who speak a different language. It may also be called ‘creative translation’ or ‘marketing translation’. When it comes to transcreation, the best place to start is the beginning. When you first come to look … Continued
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