Specialist translation & creative adaption of advertising copy and marketing materials

Transcreation Agency
Transcreation Agency
Glocalisation, the new globalisation

April 3rd, 2023, 05.59pm

The more efficient approach to ‘going global’. Pronounced Gee-localization, is the new term that defines a new way for companies to ‘go global’ and is a replacement to the latter term ‘globalisation’. Glocalisation is a concept that in a global market, a company would make a product or service more appealing to the local market … Continued

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